The idea I had for this project was to create an old-time mom-and-pop coffee shop in a world where a lot of places are trying to go for a more modern feel for a restaurant. I wanted to continue that in the menu as well with the centering alignment of the menu sections as that was the thing to do for menus back in that time period. I thought it was best to keep the simplistic feel from the logo and carry it over to the menu as well, and I also thought it would be fun if they had fun names for their coffee drinks to set them apart from the standard “Mocha” “Espresso” listings found on most menus for coffee shops, giving the place its own identity.